NAP errors: a common problem for Mid-Missouri businesses

NAP – what the heck does that stand for?

In the world of web, NAP stands for Name, Address, Phone Number. Over 50 online directories list business names, addresses, and phone numbers and affect what comes up when individuals search for businesses. Two of the most popular and important directories are Google My Business and Yelp.

NAP errors happen when inconsistent or incorrect name, address, or phone number information appears in these directory listings.

A Common Problem in Columbia and Jefferson City

We’ve found that NAP errors are extremely common in Mid-Missouri. Many Columbia and Jefferson City businesses experience 30%, 60%, or even 100% error rates.

Why worry about NAP errors?

Here are 4 reasons:

  • Today, 4 in 5 consumers search for local businesses online. Being found in local searches is critical to your success.
  • When consumers find incorrect information online, 73% lose trust in that business.
  • Incorrect information online causes small businesses to lose potential customers.

Fixing NAP Errors

How easy is it to fix NAP errors on your own? Not as easy as you’d think. It can be tricky to prove ownership and claim listings. The process is normally slow, laborious, and sometimes ineffective.

But, it can be done – just check with each directory to confirm the process for claiming and updating listings.

Here’s a list of the top 50 local directories.

Remember to keep an eye out – if listings aren’t claimed, they can be changed by competitors, and sometimes the directories change without permission if they detect new NAP information from another source.

A More Efficient and Effective Option

If you don’t have time to monitor 50 local directories on a monthly basis – then consider a power listing option. CMG offers a power listing service that due to unique integrations, can correct your NAP errors in one click.

In addition, you can add featured content (like special offers, photos, or menus) at any time. Small changes to directories each months helps boost your local search visibility.

And, as part of an overall reputation management offering, this system monitors online reviews and allows you to respond or share them with one click as well.

Interested in CMG’s power listing service? Contact us today or call Jamie: 573-480-1319.