Why you can’t ignore Google Plus anymore

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Google Plus is often times considered the red-headed step child of social media platforms. With only around 300 million of…

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27 Must Know Digital Marketing Terms

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I don’t know about you, but, when I can’t decide what to eat for lunch, I Google “food near me”.…

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The Basics Part One: Targeted Display and Retargeting

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Year after year, digital remains the fastest-growing category in U.S. advertising spending. eMarketer predicts that in 2017, digital advertising will…

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5 Ways to Make Pokémon GO Work for Your Business

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Pokémon has taken the US by storm. Want to leverage this craze and drive traffic to your business? Here are…

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Marketer’s Guide to Generation Names by Birth Year

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I never attend a new client meeting or prepare a proposal without doing my homework. Who is the target audience? What…

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Tips for Running Online Contests

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With our three publications under one roof, we strive to give our readers quality content they’re interested in. In fact,…

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Great Company: BTC Culture

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At The Business Times Company, culture is our foundation for success. Our culture is our DNA. It is what guides,…

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