What is SEO and why do you need it?

If you ever want to hide anything, keep it on the second page of a Google search result. Even though this is a joke, it isn’t far from the truth. When was the last time you clicked on the second page of a Google search result?

You may have a great product, a mind blowing Unique Selling Proposition(USP) and an earth shattering differentiator, but if your website doesn’t appear in the first page of a Google search result, it’s all for naught.

Do the websites which appear on the first page of a Google search merely get lucky? No. It likely means that they have a dedicated digital ad agency like CMG working the wonderful magic of SEO.

Let’s address the most talked about, and mysterious to some, term called SEO. SEO means search engine optimization. You cannot increase traffic to your website and improve your Google search result position without implementing an SEO strategy.  

You may hear a lot of chatter about digital marketing, but we at CMG would love to simplify it for you. Digital marketing analytics can be split into three pillars:

Acquisition

Covers all channels through which a customer decides to come to your websites, namely:

  • Organic
  • Paid
  • Referral
  • Direct

Behavior

Covers all the activities and habits of the customers when he/she is on the website.Such as:

  • Average time spent on the website
  • Total pages visited
  • Exit rate

Conversion

Covers metrics which determine if the customer ends up meeting any of the predetermined goals like purchasing a product or filling out an inquiry form or some other planned activity. For example:

  • Total leads
  • Total products purchased
  • Revenue generated

Search Engine optimization is essentially a process for increasing traffic to the website in the acquisition pillar. This is done using a number of different steps which are as follows:

  • For any website, content is king. It is important that not only do you have a great product, but the content on the website is relevant to the product you are trying to sell. 
  • The content on the website has to be in alignment with the keywords that your customers are using to search for your service or product. 
  • The website should be easy to use with high loading speed.

Why are the above steps important? The answer is in one word: Google!!

Google measures any website on the above factors and provides a quality score to the website, which in turn determines the position of your website in the search result.

If these terms seem complicated, fear not! Our digital analytics experts at CMG have a great deal of experience in optimizing websites using the steps mentioned above, in addition to other technical innovations. 

If you would like CMG to review your SEO strategy at no charge, request an appointment with our team.

27 Must Know Digital Marketing Terms

I don’t know about you, but, when I can’t decide what to eat for lunch, I Google “food near me”. Once I find something that sounds good, I click “get directions” and Google takes me to wherever I need to go so I don’t have to navigate and get lost. Most of the time, if I have either horrible food or really good food, I want to give my two cents by writing a review online about whatever it is I had for lunch. Let’s not forget about the obligatory artsy Instagram photo of my neatly arranged sushi.

Let’s face it – the internet is becoming more and more prominent in our everyday lives. Guess what that means? Consumers are using the internet to help them make their purchasing decisions. In fact, in 2015, 64 cents of every dollar from in-store sales was influenced by the internet. WHOA!

If that’s not a game changer for your business strategy, I don’t know what is.

The world of digital marketing and advertising is one where trends change on a daily basis and growth never stops. With information at our fingertips 24/7, sometimes the internet and the world of digital marketing can be overwhelming. On top of that, its full of “industry speak” or specialized terms and phrases that most normal human beings don’t understand.

From SEO to PPC, we’ve developed straight-forward, jargon-free explanations of common digital marketing and advertising terms. Being familiar with these can help you navigate the digital world more efficiently, gain more insight, and get more value out of your online marketing. After reading this guide, you’ll have fewer things to Google – you’re welcome.

 


Industry “Jargon”

Explanation

Display

Banner Ads

Digital

Internet

Social Media

Facebook, Twitter

Tweet

A post on Twitter

Target Audience

Your Customers

SEO

Being found in Google

Paid Search/PPC

The sponsored ads in Google results

Online Reputation Management

Online reviews and Google listings

Mobile Conquesting

Ads on apps (in a specific location)

PreRoll

Video ads

Organic

Un-Paid

Reach

How many people saw it

Engagement

How many people liked/commented

Impression

A view of an ad

IP Targeting

Showing ads to specific people, at their home

Retargeting

Showing ads to people who visited your website

Web presence

Your company’s brand online

Ad Placement

The space on a website where your ad will appear

Ad Inventory

The ad spaces for sale on websites

Ad exchange

The technology that puts your ads on websites

Ad Network

A group of websites relevant to your customer

Behavioral targeting

Showing banner ads to people based on their online activity

Keyword targeting

Showing banner ads to people searching specific terms

Conversion

Someone took an action on your site (usually, filled out a form)

View-Through Visit

Someone saw your ad, didn’t click, then came to the website a different way

Content Management System/CMS

How your website is edited

WordPress

Our favorite CMS