Monetize Your Website: 4 Tips to Make Your Website Work for You

So, you spent loads of money building the perfect website that is both efficient and reliable, all while clearly communicating your brand to the world – now what? It’s time monetize your website.

Let’s back up just a little bit… Is your website quick, easy to navigate, and accessible both on mobile devices and desktops? Does it clearly communicate your brand’s message to your ideal audience?

Your website is the most essential marketing tool you have – it can truly make or break the consumer experience with your brand. The most important tool you have needs to work well, for humans and search engines, in order to drive success and growth for your business. The first step in monetizing your website is ensuring it has been built for success – if it’s been awhile since you’ve checked in on your website, it might be time for a website audit. Our CMG team has the experts to do a deep dive on your site and check its functionality. Once you’re confident in your website, we can move forward on making it profitable.

Here are 4 ways to monetize your website:

Banner ads are a simple and effective way to monetize your website. Google Adsense is a popular place to start when implementing banner ads. Once you’re approved by Google, you’ll be able to arrange these ads on your web page, and you’ll also get to choose what type of ads are displayed on your site. You’ll get paid when someone clicks on the ad. How much you get per clicks depends on the many different factors. Adsense has a calculator tool on their website, so you can estimate just how much you’ll be able to make.

Amazon Associates

Amazon Associates is an affiliate marketing program. It’s the ideal option for bloggers, publishers, and, content creators. The best part is that it’s free for anyone to join! All you have to do is sign up, recommend Amazon products (by linking them on your website), and voilà – You’ll get beaucoup bucks. You’ll get a commission when someone uses your link to make a purchase. With a little bit of leg work, you’ll be monetizing your website in no time. If Amazon’s offer is enticing, you can sign up for the program here.


Open up shop! Selling items related to your industry is a great way to bring in the bucks. For 2022, it’s projected that online retail shops worldwide will rake in $5.4 trillion. Another great thing about online shops is that you can reach a larger audience with your inventory and sell worldwide if you wish. We created an e-commerce website for our friends at Camacho Coffee.

Online Courses or Ebooks

Beyond ads, our next suggestion to monetize your website is to create more profitable content. As your audience grows and gains trust in you, they are viewing more of your content. While the majority of your content may be free, we suggest building out a few long-form, quality content pieces for a price. This will look different for every business, but online courses, ebooks, or guides are common ways to monetize your website. This method comes with an added benefit: you’ll be able to narrow down which consumers are more serious and nurture those leads further down the marketing funnel.

Monetizing your website can look different depending on the company and industry – but our CMG team has the experience and creativity to get your website where you want it to be. 

Contact us today to get started on your new website.

What is SEO and why do you need it?

What is SEO? If you ever want to hide anything, keep it on the second page of a Google search result. Even though this is a joke, it isn’t far from the truth. When was the last time you clicked on the second page of a Google search result?

You may have a great product, a mind blowing Unique Selling Proposition(USP) and an earth shattering differentiator, but if your website doesn’t appear in the first page of a Google search result, it’s all for naught.

Do the websites which appear on the first page of a Google search merely get lucky? No. It likely means that they have a dedicated digital ad agency like CMG working the wonderful magic of SEO.

Let’s address the most talked about, and mysterious to some, term called SEO. SEO means search engine optimization. You cannot increase traffic to your website and improve your Google search result position without implementing an SEO strategy.  

You may hear a lot of chatter about digital marketing, but we at CMG would love to simplify it for you. Digital marketing analytics can be split into three pillars:


Covers all channels through which a customer decides to come to your websites, namely:

  • Organic
  • Paid
  • Referral
  • Direct


Covers all the activities and habits of the customers when he/she is on the website.Such as:

  • Average time spent on the website
  • Total pages visited
  • Exit rate


Covers metrics which determine if the customer ends up meeting any of the predetermined goals like purchasing a product or filling out an inquiry form or some other planned activity. For example:

  • Total leads
  • Total products purchased
  • Revenue generated

Search Engine optimization is essentially a process for increasing traffic to the website in the acquisition pillar. This is done using a number of different steps which are as follows:

  • For any website, content is king. It is important that not only do you have a great product, but the content on the website is relevant to the product you are trying to sell. 
  • The content on the website has to be in alignment with the keywords that your customers are using to search for your service or product. 
  • The website should be easy to use with high loading speed.

Why are the above steps important? The answer is in one word: Google!!

Google measures any website on the above factors and provides a quality score to the website, which in turn determines the position of your website in the search result.

If these terms seem complicated, fear not! Our digital analytics experts at CMG have a great deal of experience in optimizing websites using the steps mentioned above, in addition to other technical innovations. 

If you would like CMG to review your SEO strategy at no charge, request an appointment with our team.

27 Must Know Digital Marketing Terms

I don’t know about you, but, when I can’t decide what to eat for lunch, I Google “food near me”. Once I find something that sounds good, I click “get directions” and Google takes me to wherever I need to go so I don’t have to navigate and get lost. Most of the time, if I have either horrible food or really good food, I want to give my two cents by writing a review online about whatever it is I had for lunch. Let’s not forget about the obligatory artsy Instagram photo of my neatly arranged sushi.

Let’s face it – the internet is becoming more and more prominent in our everyday lives. Guess what that means? Consumers are using the internet to help them make their purchasing decisions. In fact, in 2015, 64 cents of every dollar from in-store sales was influenced by the internet. WHOA!

If that’s not a game changer for your business strategy, I don’t know what is.

The world of digital marketing and advertising is one where trends change on a daily basis and growth never stops. With information at our fingertips 24/7, sometimes the internet and the world of digital marketing terms can be overwhelming. On top of that, its full of “industry speak” or specialized terms and phrases that most normal human beings don’t understand.

From SEO to PPC, we’ve developed straight-forward, jargon-free explanations of common digital marketing terms. Being familiar with these can help you navigate the digital world more efficiently, gain more insight, and get more value out of your online marketing. After reading this guide, you’ll have fewer things to Google – you’re welcome.

Industry “Jargon”



Banner Ads



Social Media

Facebook, Twitter


A post on Twitter

Target Audience

Your Customers


Being found in Google

Paid Search/PPC

The sponsored ads in Google results

Online Reputation Management

Online reviews and Google listings

Mobile Conquesting

Ads on apps (in a specific location)


Video ads




How many people saw it


How many people liked/commented


A view of an ad

IP Targeting

Showing ads to specific people, at their home


Showing ads to people who visited your website

Web presence

Your company’s brand online

Ad Placement

The space on a website where your ad will appear

Ad Inventory

The ad spaces for sale on websites

Ad exchange

The technology that puts your ads on websites

Ad Network

A group of websites relevant to your customer

Behavioral targeting

Showing banner ads to people based on their online activity

Keyword targeting

Showing banner ads to people searching specific terms


Someone took an action on your site (usually, filled out a form)

View-Through Visit

Someone saw your ad, didn’t click, then came to the website a different way

Content Management System/CMS

How your website is edited


Our favorite CMS