Tips for Running Online Contests

With our three publications under one roof, we strive to give our readers quality content they’re interested in. In fact, we love our dedicated readers so much, we like to do special things for them whether it’s throwing a party (hello, free food and adult beverages!) or giving away awesome prizes. It’s a win-win situation for everyone – we get to make our readers happy, local businesses get promoted and a few lucky people get free stuff!

It’s nearly impossible to run a contest or promotion without doing it online. We’re so connected and on our devices anyway, why not enter your name or email for a prize, right? What do you have to lose?

Running contests online is a great way to increase your fan engagement and enthusiasm for your business. However, it requires a lot of initial planning so that the contest runs smoothly.

Here are a few steps for running a winning online contest:

1.HAVE A GOAL IN MIND

Running an online contest is a perfect opportunity to gather information that could benefit you. If you aren’t collecting information, you should be! What is the purpose of the contest? Are you trying to get newsletter subscriptions, expose certain products, gain Twitter followers or Facebook fans, or increase brand recognition? Knowing what your desired results are will help guide the planning process.

2. DECIDE WHAT THE PRIZE WILL BE

Does your prize encourage your demographic to enter? Nobody needs more cozies and branded clickable pens.

3. CHOOSE WHAT KIND OF PROMOTION YOU WANT TO HAVE

Our favorite platform to use for running any form of contest online is Woobox. It has the capability many types of promotions. When creating a contest, it’s important to know what kind of promotion you’re wanting to do. Check out all of the options here. We typically like to run sweepstakes for giving away prizes and polls for anything that involves voting.

4. MAKE A LANDING PAGE

Create a landing page to direct people to. This could be a Facebook app landing page, a post on your website, etc. The landing page should house all of the information about the contest – what it is, how to enter, the timeframe, and the rules.

5. BE CLEAR

Include Terms & Conditions outlining the contest rules. Include a privacy policy stating how entrant information will be used.

6. PROMOTE

No matter how great the giveaway, your content won’t promote itself. Consider using paid options on Facebook, Twitter and other platforms to help spread the word.