Let Us Take the Guesswork Out of Search Engine Marketing

Ever wonder what happens behind the scenes of a Google search?

With CMG, you no longer have to guess.

Hundreds of companies compete against one another based on the keywords you’ve entered, all for the right to appear at the top of the search results.

Think ranking those companies sounds like a full-time job? Google tackles it in milliseconds.

That means you don’t have time to wait. Every time your company is buried on the search results’ page, another customer goes to your competitor. How often do you go to the second page of Google results? Your customer feels the same. That’s where CMG utilizes search engine marketing (SEM).

SEM is a marketing term that goes by many aliases (paid search ads, paid search advertising, or pay per click), but whatever name is on the name tag, the job remains the same. CMG utilizes SEM to place your products or services at the top of the search engine results page. With the power of SEM, you reach the right customers at the perfect time and in the perfect place.

But *successful* SEM goes even deeper. You don’t want to stop at your customers simply laying eyes on your ads. Partnering with CMG means developing a marketing strategy through Google AdWords to get your customers to click on your website. We’ll optimize your SEM campaigns by examining factors like ad copy, ad extensions, website relevancy, and ad quality score in order to turn those clicks into actual, bonafide customers. As your campaigns optimize, you’ll notice more web traffic and more qualified leads.

It’s time to ask yourself, are you happy with being buried on the “next page” of Google’s results?

It’s time to put some strategy into your online presence. Search engine results are a never ending game of King of the Hill, but utilizing SEM through CMG will entrench you firmly at the top.

What Can a Paid Search Marketing Campaign Do for You?

Advertising has undeniably gone through a metamorphosis. These days, more and more business is conducted online. Savvy consumers are turning to their screens to find the best product or service. The days of tangible handheld advertising or billboards taking up your entire marketing budget are long over. Now more than ever, businesses need a strategic online marketing plan.

That’s where CMG comes in.

By utilizing SEM through CMG, you’ll

Increase your ranking on Google search results.

We examine your competitors’ performance and what it will take to outrank them. An optimized AdWords campaign means higher page placement and, in turn, higher click-through rates, or CTRs.

Refine your ads.

Present exactly what your customers are searching for, right when they are searching for it. Dynamic search ads means your message can be tailored to fit a variety of target audiences.

Be strategic in your targeting.

Identify and utilize valuable demographic data like the age and gender of who triggers your ads, top periods of user activity, location-based targeting, and more!

Gain valuable impressions over and over again.

The inherent value of online ads over print is that users have the potential to be exposed to your content repeatedly. Build your brand awareness by keeping your company name at the top of their minds.

Increase exposure on your time-sensitive promotions.

Running a holiday special? Now your online users know too, especially when they’re already searching for what you have to offer. More eyeballs on your products equal more sales revenue.

But don’t just take our word for it. Browse our portfolio to see for yourself.

Search Engine Marketing Plays Well with Others

Search Engine Marketing will increase your exposure and your web traffic.

By ranking higher in search results and showing up for the most relevant searches, your business will be reaching customers at precisely the right moment.

You’ve won the initial battle, but there’s still a long war. It only ends when that customer hits “check out” or “call now.”

That’s why SEM pairs so well with other services. Ensure your website leaves a positive impression on those first-time customers by giving your website a refresh. Is your website easy to navigate? Can your customer quickly find what they’re looking for after they clicked on your ad?

Clean up your branding altogether to tell a cohesive, easily-understood story. Does your business need it all? We can utilize content creation, multimedia services, social media campaigns, and anything in between, as Columbia’s only full-service marketing agency. We can guarantee you’ll see results.

At the end of the day, there is no one-size-fits-all strategy when it comes to marketing. Your business is unique, so your marketing strategy should be too.

That’s why we’ll meet with you and discuss your needs. Our promise is that we’ll be open and honest about the services we offer that will best help you accomplish your business goals.