Erica Pefferman

Erica is the President and CEO of Columbia Marketing Group and COMO Magazine.

Read Erica's Awesome Articles

Mistakes get made, clients may have unreasonable expectations, or bad communication just happens. When responding to negative comments or reviews, it’s essential to keep in mind that it’s not just the initial reviewer that will see the response; it’s the whole internet, and that speed is of the essence.
CMG believes their commitment to the client should be made on a pre-agreed fee structure. We use a guide for how much we charge for projects based on desired scope of the project, our internal expenses, anticipated number of hours, the resources we invest in, and the market value of our services.
Erica Pefferman has learned so much of what she knows from a couple of great mentors and the things written in the books in her recommended reading list. Read about what inspired her to create successful team direction.