Huntline Dental Group Logo

Background:

Huntline Dental Group, an up-and-coming dental practice specializing in dental implants sought to quickly grow awareness of their industry-leading technology and dental implant expertise. Their goal was to drive revenue and rapid growth. But, their unfinished website was holding them back.

CMG Solutions:

  • SEO website audit
  • Website content overhaul with new structure, new visuals, and expert copywriting designed to boost organic traffic and build implant technology brand
  • Website Redesign

Results:

The SEO website audit revealed an immature competitive landscape for dental practices in this market. With improvements, Huntline had a real opportunity to dominate the digital space. The audit was also a wake-up-call to the client – growing and becoming an industry leader is impossible without a good website.

Expert SEO Copywriting

After careful planning and research, the digital team at CMG designed an SEO-functional website structure, wrote 40 pages of SEO-friendly persuasive copy, and collected new site visuals. CMG then coordinated with the dental practice’s website company to implement the changes.

Overcoming Challenges

The original plan of working with Huntline’s existing website vendor failed to yield results the client wanted. The new SEO-enhanced copy was in, but poor coding and design was still holding the site back.

CMG took over and launched a full redesign, implementing a video-background featuring dental technology at work and enhancing visuals and calls-to-action throughout the site.

Huntline appreciated CMG’s custom approach and research-driven solutions. Traffic, site engagement, and new visits all trending up.

“The Business Times Company made website design and content a custom project for Huntline Dental Group. I don’t believe in putting clients into a system that works for the company. I believe in customizing a plan that works for the client! That is what I feel the Business Times Company has done for my businesses. Thank You to Jamie and all the team members that worked on my projects.”

Dr. Sam Barnhart DDS, Huntline Dental Group