Anyone who owns a business will tell you that it’s their baby. They created it with their blood, sweat, and tears. So, it’s understandable that someone would be a little apprehensive about letting an outsider have some creative control.
Marketing is a critical feature of any growing business, but it doesn’t come without the reins being loosened….just a little. The best way to have successful marketing is to trust the process and more importantly – to trust the hands you’ve placed your company in.
CMG knows what you need, but we also want to know what you WANT. We work with you every step of the way to ensure your marketing is done in a way that produces positive and achievable results. It all starts with a trusting relationship and partnership between us and the client.
Trusting someone else to care for and watch after your baby is scary. It’s okay to be picky and selective. Have a set of guidelines and criteria. Tell us what’s allowed, and what is absolutely off limits. Having a clearly defined list of things you want and things you most definitely DON’T want, is going to help you create the best marketing plan for YOU. CMG will never give you a box that you need to wiggle and squeeze into. Everyone’s marketing journey is different and we want to make sure that we are providing you with exactly what you want and need. Nothing more, nothing less.
Boundaries are good, but don’t build them too high. You want to have a goal for your business, but don’t be afraid to take the blinders off. Sometimes it’s okay to hear outside opinions, especially from professionals. We might have a wonderful campaign idea that you never would have thought of, or we could suggest a new brand logo that would only make your business more appealing to your current customers. We suggest things, because we’ve seen it be successful in the past, or it’s a current trend that your business might be missing out on. If you don’t like the idea, that’s perfectly fine, but don’t be afraid to broaden your horizons. Who knows? Us outsiders might open a whole new set of doorways to success for you with our outside perspective.
We understand you’re scared and excited and nervous and ready and all the other emotions that come with starting something new. Trusting that we want nothing but the best for you and your business is so important. Every decision we make is not without your consent and 100% approval. Like I said, this is YOUR baby, but it’s okay to let us babysit for a little while you kick up your feet and relax. Trusting you’re in good hands, the right hands, is the first step in allowing your business to grow and become even better than what it is now. CMG proves each month that we are those “right hands” with detailed reporting teaching you about everything that’s being done to increase your confidence and knowledge base as we go.
Marketing is a five letter word. It’s a scary yet exciting word. It’s a word that offers opportunity, creativity and possibility. It’s trust. CMG is a company that you can trust, because we are a company that cares. We love watching our client succeed and become more than they could have imagined. Marketing is all about being passionate and dedicated to growth and one’s betterment. Trust is about taking that passion and dedication and passing just a little bit of it on to someone else who shares the same goals.