Branding creates reputation, advertising, and credibility. A brand extends far beyond a logo — it is the company’s identity, and CMG will work with you to develop your brand in a variety of areas. Every branding project is different in scope — we customize the entire process to your needs and goals.
Branding involves defining your mission, values, and goals, and reflecting them throughout all of your company’s activities. Your logo is one identifying mark in the larger picture of your brand. The logo exists to help establish and identify your brand – but it is all the visual assets coming together that create your brand identity.
Logo, brand guidelines, colors, typography, copywriting, brand voice, social media presence; all need to reflect the company. Everything you do, say, and produce as a company builds your “brand”, and we develop the visual foundation of that relationship.
Rebranding becomes necessary when your visual identity no longer communicates your company strategy, values, or goals. If you’ve expanded your offerings, repositioned in your industry, or grown beyond what your current brand reflects, we can help build upon or refresh your visual identity. A refresh is not always from square one. A lot of times it’s building upon the legacy and foundation already created. Other times it’s a blank slate to reinvent.
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Every touchpoint your business produces builds upon your brand — and a cohesive brand identity helps establish that visual presence and our assets and deliverables add value to and help establish that relationship. Whether you need to increase brand awareness, re-fresh existing ideas, or fully re-brand, CMG has the experience you need.