What Does This Dress Code Mean?!

A Casual Guide on how to dress at every event.

As if dressing every day wasn’t hard enough, we now have events Friday, Saturday, and Monday all with different dress codes. With more and more clothing options every day, it has begun to feel impossible to pinpoint exactly what we should wear.

At CMG, we’re event creators. We’ve devised a quick go reference for whenever we’re in a fashion rut.

So, take a breath and put down your grandmother’s Emily Post. We put together a quick guide for the four main dress codes you’ll encounter.

Formal/Black Tie

This is THE chance to go all out.  Jazz it up with jewelry and hair accessories. Color-wise stick to jewel tones or black to instantly pump up your look.

Be mindful of your hosts’ desires and the goal of the event whether it’s a dinner, wedding, or a fundraiser. Makeup is the bow on top of a great outfit. Use it to tie your entire look together.

Failsafe: A long, fitted black gown with a sweetheart neckline will flatter most shapes. Pair your dress with a statement heel and simple eye drop earrings for a simple, yet elegant look.

Something for the Fellas

First off, wear a real tie, not a clip-on. Check yourself before you wreck yourself, guys. Wear a dinner jacket with matching pants. Traditionally, men wear a matching waistcoat or cummerbund as well, but these days that is not a requirement.

Black tie optional: formal dress not required, but a more fashionable cocktail dress or long gown will work. Men should wear darker colored suits. Chinos are not an option.

Black Tie Dress
Black Tie Attire for Women
black tie male
Black Tie Attire for Men

Cocktail

Pay close attention to your invitation. The location and purpose of the party will sway your outfit choices. A cocktail hour before a wedding reception is a different experience than a company reception.

If you want something different, a shorter or knee-length dress in rich color is foolproof. If you want a maxi look, go for flowy material like cotton or chiffon. Hand-held bags like clutches or tiny purses will keep your outfit on the formal side.

Failsafe: Your LBD, little black dress, investment pays off here. Pair with your favorite heels, but the ones that are fashionable and somewhat comfortable. Cocktail parties usually mean two-plus hours of standing.

For the Fellas

Wear dark suits with a tie. Think navy or charcoal gray. Black will be too formal, but if that’s all you have, try losing the tie and loosening a button.

TIP: Don’t even take your new pants home before dropping them off at the tailor. $20 at the tailor will change your life.

Cocktail Party Dress
Cocktail Attire for Women
Cocktail Attire for Men

Polished Casual

You may have recently been invited to a party with a polished casual dress code. I’ll answer your first question: No jeans. No denim skirts, shirts, vests, or denim of any kind. Think cocktail with flats–a step up in comfort but not in style.

This is a great opportunity to bust out your party pants, party blazer, or party tank top. And by party, we mean sparkle. This take on smart-casual is more about the ability to mix pieces in a polished way than about the actual pieces themselves. Let the function, location, and other guests guide you.

Failsafe:  Jump into a jumpsuit for an instantly smart look. Statement earrings, shoes, or a bag will turn your look up a notch.

For the Fellas

Fitted. Tucked in. The no denim rule applies to you as well. But, your chinos with leather loafers or lace-up oxfords are welcomed. No boat shoes.

Polished Casual Attire for Women
Polished Casual Attire for Men

Business Casual

The less formal cousin of polished casual, business casual

While most often connected to office wear, business casual can escape the cubicle during weeknight event, especially if that event is a happy hour.

Transition this look from the office to happy hour by freshening up your makeup, adding accessories, and shedding a layer.

Failsafe: Blouse and a fitted pair of trousers or slacks. Add earrings or a colored lipstick for some personality.

For the Fellas

Both a well fitting button up and slacks, but don’t worry about a jacket or tie.  See our polished casual example.

Business Casual Woman
Business Casual Attire for Women
business casual male
Business Casual Attire for Men

Casual

Finally, your bell-bottoms and high waisted jeans can see the light of day!

The elevation of your look will come from the cut and textures of your garments. Try a fitted skirt with a billowy satin blouse and flats or wedges. Remember, there will always be cameras around. Casual does not mean yoga pants.

Failsafe: Think summer dress for the warmer months and dark denim with a ‘going out’ blouse for the cooler months. 

For the Fellas

If you’re wearing sneakers, try to elevate the look with fitted chinos or a dark wash, high-quality denim. T-shirts are ok if complemented with a stylish jacket or accessory.

Casual Woman
Casual Attire for Women
Casual Male
Casual Attire for Men

The end-all rule: If you don’t feel comfortable don’t wear it! Confidence will win out the best dress every night! Shine bright as yourself. The best part about fashion is that it’s an expression of who you are.

Jingling All the Way to Post Engagement- How Holiday Content Can Boost Your Brand

The stockings are hung, Santa is at the mall, holiday hits are on the radio… Christmas is here! But I thought this was a blog about marketing, why are we chatting about the holidays? Because seasonal posts may be the answer you need for engaging audiences all over social media. If you are experiencing low user engagement through typical posts on your brand’s social media, fret no longer, we’ve got a solution that might just do the trick.

Here at Columbia Marketing Group we try to implement the 3 E’s when creating content for social media. These E’s are Entertaining, Emotional, and Educational, so ask yourself when you post 1) Is this entertaining? 2) Will this cause an emotional response from the user? 3) Is this educational? If you can get at least one of these E’s in your post, you are likely creating quality content that will help build your brand. Ideally, you would strive to get 2 or even 3 E’s, if possible.

So how do posts about the holidays fit into this equation? Not only do the holidays elicit an emotional response from users, typically excitement or nostalgia, but they are also entertaining, timely, this content is usually easily generated, and often gets higher engagement than a typical post. There’s something about snow on the ground, presents under the tree, and classic films on the silver screen that make you relish in anticipation for what’s to come. When fans and followers see these yuletide posts come across their news feed it allows them to feel these emotions.

This holiday season, Santa is checking his list, not once but twice, so make sure you dot your I’s, cross your T’s and incorporate the 3 E’s into your winter social media strategy. Happy Holidays from the team at Columbia Marketing Group!

 

 

5 Things You Need to Know About Facebook Advertising

One scroll through Facebook and you’ll see a plethora of posts tagged “Sponsored”. Businesses pay for these posts to get users to complete a call to action, turning users into customers or advocates with just one click.

Whether you want to start advertising on Facebook or improve your results, here are five things you need to know:

  1. Know your audience.

Facebook retains enormous quantities of information about its users, such as age, gender, location, job, hobbies, etc. A good first step in creating a successful Facebook ad would be to narrow down who you specifically want to target. While creating your Facebook ad, you can filter recipients by any of the categories mentioned and more. You can be super specific – even if you are looking for single moms, over 34, from Nebraska, who have an interest in bird watching (seriously!). 

  1.   Use the right images.

People are drawn to striking images with appealing colors, words, or objects. A good photo will get a better response from your ad, so put your eye to the test and find attractive photography with creative angles and interesting features.

  1.   Text IS important.

The image may grasp the users attention, but the text will likely be the differentiating factor in impression versus engagement (following the CTA). Keep it short, sweet, and to the point. Little bits of information are going to get a better response than long winded paragraphs.

  1.  Set a realistic budget

Like any marketing strategy, you have to make a realistic budget, Facebook is no different. Knowing that you are not going to be able to reach the entire United States with just $10 per week is paramount. Set realistic parameters that all parties are comfortable with.

ProTip: Make sure you adjust the duration of the ad before publishing, it is very easy to accidentally spend $100 per day when you meant to spend that over the course of a month. Check and double check before you submit your ad, you won’t regret it!

  1.    Use a call to action

A call to action (CTA) is an instruction or directive that encourages the user to act in a particular way, achieving the primary goal of the campaign. “Download”, “Buy Now”, “Connect”, or “Like” are a few examples. For Facebook, limit the number of CTA’s to one and your Facebook ad is going to get a noticeably better response. 

 

Like anything, Facebook advertising is something that takes practice before you get it right; but once you create, analyze, and optimize your campaigns, you’ll learn what works best for your business and start seeing results.

If it still sounds too time consuming or confusing, contact CMG. We would be happy to lend a hand with your social media advertising.