CMG

Time vs. Money

Time vs. Money

We all know the saying “Time is money.” Unfortunately, we can’t create more time in a day, so what if you could utilize the time and money you do have in the most efficient way? 

What is your time spent on now? Posting on social media? Updating Google ads? Rebranding your entire business? Adding a new section to your website? Or, are you so busy working in your business that the idea of having time for marketing seems like a faraway dream? The good news is that Columbia Marketing Group can do all of this for you or even just one of these items if that’s all you need to free up your valuable time. 

However, freed up time isn’t free. The sweet spot you need to find is on a continuum. If you have more time, you can spend less money as you do it yourself or learn to. If you have no time, you need to spend more money to have someone help you. Saving pennies where it matters is important, but when it comes to the success of your business, loosening the purse strings can be a good thing when that money is put in the right hands. Professional marketing hands. Hands that know how to and have a proven process to clear stuff off your plate while continuing to help your business grow. 

Starting or running a business is not as simple as just coming up with a cute name and creating a logo. There is a great deal of work that goes on behind the scenes in order to keep the business alive and thriving. Much of what keeps a business relevant and in the customer’s mind is how often they see or hear about the business in positive ways, meaning how well it’s marketed. 

Marketing yourself comes with a lot of responsibility and commitment. Learning to use the software, creating advertising, and understanding the data is all possible, but it takes time. This is time that many business owners don’t have. But, there’s another saying that comes to mind. “In order to make money, you have to spend money.” 

Let Columbia Marketing Group create your social media strategy and social media posts so you have time to refine your menu. Let us work on your new website so you have time to research new products and services. Let us create a SEO strategy that drives traffic to your site so you can recruit, hire, and train new employees. 

If you’re interested in a free consultation, email me at erica@columbiamarketinggroup.com to take the next step in learning where on that continuum you need to be.