Tangibility in a Digital World with Custom Publishing by CMG

Print marketing made easy.

Education meets entertainment in the world of custom publishing. A custom publication is engaging; a tangible deliverable that clients can hold, touch, feel, and take with them to review at any given time.

Digital media is a great communication channel for fast content: business updates and announcements, industry trends, or community communications, but custom publications are evergreen, foundational content that conveys your brand messaging and educates your clients on what your business brings to the table.

So what exactly is a custom publication?

A custom publication is any print collateral that contains branded and informative content. Our agency works with clients to create annual reports, booklets, folders, and industry magazines that tell your business’s story.

We are your publishing experts.

Every dollar counts, so our team will work to create a publication that fits your business’s needs. We have experience working within parameters as small as an eight page booklet, to 44 page annual reports. Once we have an understanding of your goals we will make a recommendation as to the type of publication that is best suited to your marketing needs. Our process can be broken down into three core components that give us the ability to deliver results.
  1. Advertising Investment
    Given a budget, we can identify the most important selling points for your brand, and create content based around them. Each page in your publication is advertising dollars, so we take the time to conduct interviews and industry research to ensure that each page’s content is a return on investment.

  2. Content Creation
    Our marketing agency was born from our publishing roots, so we have the ability to write, photograph, and design any elements that you don’t have in-house. All of our editorial assets are available to your business to create an outstanding publication.
     
  3. A Definitive Editing Process
    Our editorial experience has taught us that nothing is ever perfect the first time around. Or the second. Our custom publications are submitted in proofs, undergoing three rounds of vigorous edits from both our editors and you, the client! This ensures the highest quality publication upon approval for print.

Our marketing agency is accustomed to the fast pace of the industry, so we understand the necessity of a quick turnaround time and the rigidity of deadlines . We will give you accurate estimates on the time it will take to complete your publication, and adhere to the timelines created for your project.

We print, too!

Your One Stop Custom Publishing Shop

Once you have approved your publication, CMG will handle the entire printing process so you don’t have to. Navigating paper size, weight, and finish may seem overwhelming, so we will work with you to create a budget that fits your project.

We have the experience you need to handle any printing request. Do you need your publications sent directly to your clients? We will work directly with the printer on the mailing list and postage. Do you need envelopes sent out inside your publication? If our printers can’t do it in-house, we work with them to outsource any additional materials within your given timeline. What if you only need a small batch of invitations? We work with printers who can accommodate a variety of batch sizes, so that you don’t have to overspend on paper that will never even be sent out.

Are Your Custom Publication Needs Digital?

You guessed it; we’ve got you covered!

Once your publication has been completed, we will send you the final files so that you have complete access to your project even after completion. We also can transform any of our print publications into digital publications for easy access across the web.