The stockings are hung, Santa is at the mall, holiday hits are on the radio… Christmas is here! But I thought this was a blog about marketing, why are we chatting about the holidays? Because seasonal posts may be the answer you need for engaging audiences all over social media. If you are experiencing low user engagement through typical posts on your brand’s social media, fret no longer, we’ve got a solution that might just do the trick.
Here at Columbia Marketing Group we try to implement the 3 E’s when creating content for social media. These E’s are Entertaining, Emotional, and Educational, so ask yourself when you post 1) Is this entertaining? 2) Will this cause an emotional response from the user? 3) Is this educational? If you can get at least one of these E’s in your post, you are likely creating quality content that will help build your brand. Ideally, you would strive to get 2 or even 3 E’s, if possible.
So how do posts about the holidays fit into this equation? Not only do the holidays elicit an emotional response from users, typically excitement or nostalgia, but they are also entertaining, timely, this content is usually easily generated, and often gets higher engagement than a typical post. There’s something about snow on the ground, presents under the tree, and classic films on the silver screen that make you relish in anticipation for what’s to come. When fans and followers see these yuletide posts come across their news feed it allows them to feel these emotions.
This holiday season, Santa is checking his list, not once but twice, so make sure you dot your I’s, cross your T’s and incorporate the 3 E’s into your winter social media strategy. Happy Holidays from the team at Columbia Marketing Group!