I don’t know about you, but, when I can’t decide what to eat for lunch, I Google “food near me”. Once I find something that sounds good, I click “get directions” and Google takes me to wherever I need to go so I don’t have to navigate and get lost. Most of the time, if I have either horrible food or really good food, I want to give my two cents by writing a review online about whatever it is I had for lunch. Let’s not forget about the obligatory artsy Instagram photo of my neatly arranged sushi.
Let’s face it – the internet is becoming more and more prominent in our everyday lives. Guess what that means? Consumers are using the internet to help them make their purchasing decisions. In fact, in 2015, 64 cents of every dollar from in-store sales was influenced by the internet. WHOA!
If that’s not a game changer for your business strategy, I don’t know what is.
The world of digital marketing and advertising is one where trends change on a daily basis and growth never stops. With information at our fingertips 24/7, sometimes the internet and the world of digital marketing can be overwhelming. On top of that, its full of “industry speak” or specialized terms and phrases that most normal human beings don’t understand.
From SEO to PPC, we’ve developed straight-forward, jargon-free explanations of common digital marketing and advertising terms. Being familiar with these can help you navigate the digital world more efficiently, gain more insight, and get more value out of your online marketing. After reading this guide, you’ll have fewer things to Google – you’re welcome.
Industry “Jargon” |
Explanation |
Display |
Banner Ads |
Digital |
Internet |
Social Media |
Facebook, Twitter |
Tweet |
A post on Twitter |
Target Audience |
Your Customers |
SEO |
Being found in Google |
Paid Search/PPC |
The sponsored ads in Google results |
Online Reputation Management |
Online reviews and Google listings |
Mobile Conquesting |
Ads on apps (in a specific location) |
PreRoll |
Video ads |
Organic |
Un-Paid |
Reach |
How many people saw it |
Engagement |
How many people liked/commented |
Impression |
A view of an ad |
IP Targeting |
Showing ads to specific people, at their home |
Retargeting |
Showing ads to people who visited your website |
Web presence |
Your company’s brand online |
Ad Placement |
The space on a website where your ad will appear |
Ad Inventory |
The ad spaces for sale on websites |
Ad exchange |
The technology that puts your ads on websites |
Ad Network |
A group of websites relevant to your customer |
Behavioral targeting |
Showing banner ads to people based on their online activity |
Keyword targeting |
Showing banner ads to people searching specific terms |
Conversion |
Someone took an action on your site (usually, filled out a form) |
View-Through Visit |
Someone saw your ad, didn’t click, then came to the website a different way |
Content Management System/CMS |
How your website is edited |
WordPress |
Our favorite CMS |