27 Must Know Digital Marketing Terms

I don’t know about you, but, when I can’t decide what to eat for lunch, I Google “food near me”. Once I find something that sounds good, I click “get directions” and Google takes me to wherever I need to go so I don’t have to navigate and get lost. Most of the time, if I have either horrible food or really good food, I want to give my two cents by writing a review online about whatever it is I had for lunch. Let’s not forget about the obligatory artsy Instagram photo of my neatly arranged sushi.

Let’s face it – the internet is becoming more and more prominent in our everyday lives. Guess what that means? Consumers are using the internet to help them make their purchasing decisions. In fact, in 2015, 64 cents of every dollar from in-store sales was influenced by the internet. WHOA!

If that’s not a game changer for your business strategy, I don’t know what is.

The world of digital marketing and advertising is one where trends change on a daily basis and growth never stops. With information at our fingertips 24/7, sometimes the internet and the world of digital marketing can be overwhelming. On top of that, its full of “industry speak” or specialized terms and phrases that most normal human beings don’t understand.

From SEO to PPC, we’ve developed straight-forward, jargon-free explanations of common digital marketing and advertising terms. Being familiar with these can help you navigate the digital world more efficiently, gain more insight, and get more value out of your online marketing. After reading this guide, you’ll have fewer things to Google – you’re welcome.